Meta Tags in Search Engine Optimization

Meta tags are still a very important part of search engine optimization. Search Engine spiders see meta tags as instructions on how to categories your web site content, what pages to index and not index, and what your web site content is all about.

Your title tag is the most important tag. It tells the spiders the nature of your site. Don't waste time putting your company name in this tag. Use the tag to specify the main keywords in the page you are trying to position well with. For example, instead of Big Guys Inc describe your business in keyword phrases. Try New York Printing Services. Make sure to limit the title tag to 100 characters or less, so you don't get flagged for keyword stuffing.

Your description tag reflects the keywords in your title tag but you have more space to describe your business. Remember, the title and description tags both show up in the free listings so remember to make sense while still utilizing the keywords. If you get great listings but your listing doesn't make any sense then no one will want to click on the ad and visit your site. Limit this tag between 200 and 250 characters.

Finally your keywords tags still hold some importance and reflect what should be in your website content. Add the keyword phrases from your title and description tags into the keyword tag. Add other keywords that are of importance to this tag but you weren't able to add to the other tags because of limited space. Limit the keyword tag to 1024 characters.

Remember meta tags work great when optimized but you also need optimized content on all pages that you want great placement with.

Until next time....

Shawn Hickman is the Internet Marketing Manager for Websolutions of America Web Design
& Internet Marketing Services

Search Engine Optimization Service Submission

Sometimes it is really a compulsive act of web masters to employ a search engine optimization service submission in order to promote their particular sites. Perhaps they just don,t have the time to do it on their own or they just realize that when they focus only on developing their sites it will be more productive than giving their attention at two tasks at a time.

Search engine optimization service submission firms don,t only provide site submission their services, they offer so much more than that usually. It depends on the webmaster on what services he needed most to assist him or her to improve his site,s standing in the search engines or to his or her prospective clients. Some search engine optimization service submission companies gives out pay per click advertising, writing services, over all web site optimization, site promotion, website design and other search engine optimization soft wares and tools.

The webmaster,s main goal is to increase the targeted traffic to his website and hope that this traffic will be converted into potential sales. The aim of the web developer is the same with the search engine optimization service submission service. They want their website developer customer to be happy and they are trying to give out their best into aiding those web developers that come for their help even though it is not an assurance that they can get the site listed into the top ranks of the search engines.

So a friendly warning for web masters: do not hire a search engine optimization service submission company that promises to bring your site into the top list of search engines in an instant. It is not possible unless you embark into a very strategic pay per click advertising campaign. There are millions of other sites that are in the Net these days competing for that position, so it takes time and search engine optimization effort before you realize that goal. Just be patient and be vigilant in searching out for a credible and efficient search engine optimization service submission firm. It will take a lot of time and of course a financial resource in your part but it is worth it. The important thing is that the search engine optimization service submission company that you will hire has the same objective as yours and composes of very hard working personnel.

Research is essential in your look out for a trustworthy search engine optimization service submission firm. Check out their backgrounds and records in the Internet. Ask around in your community. Verify their testimonials. Those are only few of the things that you must do in order to obtain the best possible search engine optimization service submission firm in your wings. Also see if they are willing to compile a progress report for you regarding the progress of your site in the search engines. The company that you should choose should be willing to work with you hand in hand. And it will be helpful if you also cooperate with them properly.

Did you know 90% of driving FREE traffic to your website is created by 3 major factors? Find out exactly what they are and how easily it is to solve them here http://blog.onlinemarketingelite.com
In the last year Steve’s companies have generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at http://onlinemarketingelite.com Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key

Article Source: http://EzineArticles.com/?expert=Stephen_Pavis

Link Building Makes Your Website Popular

Link building and link popularity are an essential means for search engine optimization. The passion and effort to build quality links in your website will definitely earn your website a good ranking in search engines. It is an essential marketing tool for any website to market their products and services. The increase in the number of good quality links to your website results in improving your search engine rankings.

Some potent and effective links from popular website can help your website rise to the top in the search engines. Link building is the first and foremost strategy that websites opt for after submitting their website details to search engines. It plays a very important role in popularizing a website on the world wide web. It is also true that if numerous websites are linking to yours then you will definitely get lots of traffic on your website. Precisely, more traffic will bring more money and will also expand your business.

Link building can be done by diverse means some as reciprocal links, regular links, newsletters, directories, search engines. In fact, it is a search engine optimization technique where every website owner tries to build relevant and quality inbound links to their website. It is also very essential to take care of the quality and quantity of the link that you provide for the website.

Basically there are three types of link building. These are reciprocal, one way and three way link building. Reciprocal link building is an approach considered by many website owners. Through this you provide your own link to other website and other website also gives his own link to you. So, here the links are reciprocated with each other. This helps in bringing fame and popularity to both the sites.

One way link building is the means through which you can promote your link to other website. It is a great way to improve your link popularity and get a high ranking in the search engines like google, yahoo. It is more difficult to obtain than traditional reciprocal links, but surely gets a good ranking among the search engine results in the long run. The services include providing free content, such as access to articles, e-books, directory links, blogs, and business directory links.

Links must be used for the right purposes pointing the online users and make sure that you provide useful and relevant information to the search engines. The links can be bought, sold, traded and can be even received or given for free. A link should be Build focusing the web users. The creative and attractive links are rich in keyword which also serves the purpose of advertisement.

As we know that web exists on links. A systematic approach and a strategic link building process are very essential for an online business to survive. A good strategy for this will bring huge traffic to your site and will also improve your ranking in the search engines. This is also done to improve your website's link popularity. It brings huge traffic to your website and makes your position strong in the market. Not only this, it also increases your profit margin and taking your business on new highs.

Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, affiliated marketing,press release optimization.To get the Search engine Optimization tips and Link Building for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

Article Source: http://EzineArticles.com/?expert=Steve_Waganer

What You Should Do To Get Traffic To Your Website

A good website will become useless when having no traffic. Some says that building traffic is more difficult than building the website itself. So how exactly are you going to go after this traffic? Once you are ready to start actually going after the traffic, you will need to locate the people who are your very best potential visitor. So you can get the attention of these people by:

1.Submit your website to directory.

There are thousands web directory you can submit your website to. But there are several search engine you have to put attention. Google, Yahoo, Alltheweb, Altavista, Dmoz, are the search engine you must consider to submit your website. Since Dmoz are human edited website directory, you have to choose the right category, and make sure your website are ready. Don’t submit unfinished website or your website will not accept by them. The basic idea is, the more your link appear on other website, will give you best result.

2.Writing articles.

Writing an article related to your website or related to your skill, which can make potential visitor lives better, solve their problems, make them feel better, look better, have more fun, or provide the information that they are loking for. Publish your article on someone else website will like link exchange, since the bottom of your article, you can put a brief info about yourself, with linkback to your site.

3.Link Exchange.

The basic idea of link exchange is website that has a related content or service but more complimentary rather than competing each other, help each other by exchanging links. The link exchange should be free to both parties of an agreement. To locate potential link exchange partners, simply go to search engine, and type in words that would be related to your website content. You will need to take the time to visit each website that you locate and consider to be potential link exchange partners. It would be great if you could find link exchange partners that have a PageRank of 7 or better in the search engines, but those that have a less desirable PageRank can still be useful. This isn’t costing you anything, right? When you visit each site, you can gather the information about who to contact. Look under their ‘contact’ link. In some cases you will find a name and email address. For these you send a link exchange proposal.

4.Buying Traffic.

Buying traffic is another option to get traffic to your website. Either targetted traffic or untargetted traffic. You can find traffic broker by go to search engine, and search for traffic provider or traffic broker as search terms. This will flood your website with traffic, but from my experience, if you choose untargetted traffic it doesn’t work as we expected since not all visitors really need information from your website.

5.Finding the blogs and forums.

Find the blogs and forums where your best prospects are gathered and are discussing a subject that is related to the whatchamacallits that your website provide, and start posting. You will have a benefit from putting your link either inside the posting or under the posting.

From my experience, instead of buying traffic, putting your link on someone else’s website either by writing an article or posting on blog or forum is more effective. But again, the choice is yours.

Danielle Octav is owner of http://www.djempol.net free classified ads website serving for UK,US,Canada and Australia. Article Source: http://EzineArticles.com/?expert=Danielle_Octav

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Search Engine Optimization and Keyword Placement

I am sure by now that you have read that keywords are the key to getting great search engine results. There are the keywords in your met tags, keywords in your page content, and keywords in your reciprocal links.

You need to start by using the Yahoo and Google keyword tools, look for the best keywords pertaining to your business, and selecting the most important keywords to target.

Once you have your keyword list of gold, you need to use the same keywords in everything. In your Meta tags, your content in your pages, you website address if possible, your images names, your website subfolder names, your back link text, and your anchor tags.

The more consistent your keywords are, the better you will do in search results. Most website owners just too basic search engine optimization and don’t take the time to apply the keywords to everything they post on the website.

Make it a habit to use your keywords in every detail as long is it makes sense to the reader. You we rise above your competition as they haven’t taken the time to really optimize the web site.

Look at your competitions site and see how many times you can find their keywords repeating within the meta tags, content, navigation links, anchor tags, page titles, images names, and folder names. You will get an idea of what you need to do to make your site more relevant to the search engines.

Happy Optimizing and Good Luck

Get A Web Design Quotes That Is Effective, Affordable And Confidential! by Shakir A.

Getting Web Design Quote that affords the three most integral features for an efficient and customer-centric website design package would be one that covers aspects of effectiveness, affordability and confidentiality. Wheel Media is one such website design and development studio firm that helps clients looking for instant communication solutions that are visually appealing and content-wise get a web design quote that is all of the above, in quick time.

Being able to provide a cost-effective and quality rich design and promotional feature or overview that is based on the guidelines given by a client and that incorporates all their needs for communicating their company message, products and/or services to their target audience is the most important feature of a contract. Business owners depending on attractively designed and properly marketed websites are keen to get a web design quote that is within their budget and yet gets them the return on their investment in the shortest time period with the greatest impact. This is not a tall order as newbies in the arena of web design may think it to be for a professionally managed and creativity-driven team of web design experts will have the infrastructure, analysis and market research in place along with the means of calculating the right figure for a client within the financial parameters defined by him and will get him (or her, for that matter, if we have to be politically as well as grammatically correct!) a Web Design Quote to match the best, most well integrated and customized solution for an effective web site design.

As in the case of Wheel Media and their creative team members, the issue of success is forever linked with understanding client requirements clearly and then effectively and accurately translating that into a fresh, innovatively designed website feature accompanied by a web design quote that reflects all the useful aspects the service provider is extending to the client. As long as the web design company giving the web design quote to the client is ethical and means to live up to the promise it makes to the customer and strives to deliver all it has promised in terms of creative styling, visual presentation, fresh and timeless appeal to the content and conveys the company message to the target audience with a positive impact, it is definitely worth as much as it rightly quotes. Sometimes, if a online business owner has had a bad experience of being over promised a great deal on a web design quote and the web design company has under-delivered, the website owner may be wary of taking on a completely new entrant. However, the best and most professional way around this issue is to contact a company with an impressive portfolio of former, satisfied clients; get personal feedback from them as to the effectiveness of the creative team members and their customer service methods and subsequently ask the web design firm whether they would agree to a paid trial assignment as a measure of their commitment to quality and creative undertakings. This method usually works well after getting a web design quote from the selected company and can save one the mega-bucks if the trial presentation, even after possible revisions does not hold much promise.

About the Author

Shakir A. is independent writer on Internet marketing, PPC, SEO, SEM, Online Marketing and other related topics. Web Design

Yes, You Too Can Make a Professional MySpace Layout by Robert Darrell

Looking to make a professional MySpace layout?

No problem. Let's get right to it.

First of all, wrap up everything you think you know about making a good-looking MySpace profile, smush it up into a little ball and chuck it out the window.

Yep, that's right.

Here's a newsflash-

Good web design is not comprised of:

• 500 MB of glitter graphics
• A page spread out 2000 pixels wide (making horizontal scrollbars)
• A high contrast background making text of any color difficult to read
• Gag-me-with-a-spoon color coordination
• Long blocks of text with no paragraphing
• Cheesy animated cursors
• Falling hearts effects (The marquee tag is so last century! C'mon people!)

Sooo... Did I leave anything out?

Okay let's quickly address some of these issues:

Keep It Simple Stupid
Just because everybody and their monkey's uncle loaded up their MySpace page with eight tons of falling hearts/spades/skulls, glitter graphics and flash videos from here to hell doesn't mean you have to follow suit. Surf around a bit on the web and ask yourself what ticks you off the most about some of the web pages you hit. That's right, it's all that blinking, animated crap that hurts the eyes and distracts you from your real purpose. Good web design does not depend on the cheap trickery of blink and glitter. Good web design is about keeping it simple, attractive and user-friendly.

Friends Don't Let Friends Spread the Page
Is your MySpace profile spread out six ways from Sunday creating those horizontal scrollbars at the bottom of your web browser? Well before you fire off an email to the MySpace resource site you got your layout from asking them what's wrong with the layout code, take a look at the graphics posted in your Comments section. Dollars-to-donuts, one of your friends --well meaning, of course-- posted an extra-wide graphic which is messing up your page. There are two simple solutions: Delete those comments and/or disable HTML in your Comments section [Account Settings >> Profile Settings (Change Settings) >> Click to clear 'Disable HTML Profile Comments']. Problem solved.

The Power of Paragraphs
If you're going to load up your About Me section with a loooooonnnngg unbroken block of text, forget about anybody actually reading what you so painstakingly took the time to write. Do everybody a favour (including yourself) and take the trouble to set the so golly-gosh-wonderful story of your life into paragraphs in order to make it a lot easier to read. To make paragraphs on MySpace all you have to do is add a wee bit of HTML. Simply type in an HTML paragraph tag whenever you wish to make a new paragraph. Works in any text box on your Edit Profile screen. Presto. Professionally formatted text on a MySpace profile (sheesh! What a concept!)...

Background Check
When you set about plowing through the truckloads of monstrosities on the net being touted as 'myspace layouts', keep in mind that the background image you select for your MySpace profile will have a huge effect on how legible your text is. Your best bet is to select a background image that contains mostly dark colors in order to support a light colored text or vice-versa. This way, visitors to your page won't go cross-eyed trying to read anything you've written.

A MySpace page is --after all is said and done-- simply a web page. By applying some simple and time-honored web design principles, you will already be light years ahead of everybody else when it comes to creating a professional MySpace layout.

It's that easy.

About the Author

Robert Darrell is the webmaster of ironspider.ca where he provides tutorials covering all aspects of web design. He also provides a fine collection of 100% original MySpace layouts (no copyright violations) and other MySpace resources which can be found here: http://www.ironspider.ca/adv/myspace/

Web Design: Usability and SEO-Friendly by Natalie Aranda

The idea of Web Design has changed quite a bit in recent years. In the early days of the Internet, everyone was playing around with web design. A person with a bit of knowledge of HTML codes could put together a nice looking website in a couple of nights work. In some ways that has not changed. It still is easy to make your own website, and millions of people are doing it. However, the wide spread use of the Internet for commercial purposes has created a demand for something that goes beyond just the simple construction of an attractive site.

If your site is intended to generate business, then it must have traffic. In what is called the brick and mortar businesses, traffic is important. If you have a store located on a back street out of sight, you have to find other ways to let people know it is there in order to generate customers. A website that no one can find is like a store building on a back street. No one will see it, and it will get no traffic.

The way that a site becomes seen is by coming up high on search engines. This is the essential element in proper design. The methods that enable a site to have a high search engine ranking are known as SEO. This is search engine optimization. The techniques of search engine optimization are not the kind of things that amateur web designers can master quite as easily as they could create a simple site. They include such things as link building. Link building is the placement of links on other sites that point users back to your site. The number and quality of the links that do point back to your site is one of the most important criteria used by search engines to rank your site.

It has to be understood that even when your site is intended to be specific, it must still have search engine optimization. For example, if your site is a Utah based mortgage company, it is still going to rank high on a search engine when that is the criteria entered on the search. Utah web design or mortgage web design must consider SEO-friendly principles in order to rank high even on such specific searches. The most important fact in the generation of high traffic levels is that people will tend to visit the highest ranked sites that come up on a search engine list. If you want to generate traffic to your site and your business, you must give consideration to SEO principles in the web design and mortgage web design.

About the Author

Natalie Aranda is a freelance writer.

Take Your Business Online and Grow... by Nicole McCullum

With over 2 billion Internet users and nearly 200 million users in North America alone according to internetworldstats.com, the practicality of taking your business online is obvious. In case you need further convincing, take a moment to think of the number of emails you receive per day, the last time you searched the Yellow Pages for a listing, or the number of times a business associate or prospect asked, "What's your website address?"

The Internet has become more and more mainstream for business owners and most now take for granted that their companies must have an online presence. Some businesses have websites just to say that they have one, while others recognize the important role a website plays in their overall marketing strategy. Whatever your reason, you should know that if you're going to invest the time and money in developing a website, you should reap every advantage it can offer:

Global Awareness of Your Business - The Internet is made up of multiple distribution channels such as online directories, e-zines, blogs, networking forums and more that can generate awareness of your business, products and services through linking, submitting articles or interactive participation.

Level the Playing Field - Whether you're a mom-and-pop shop or a Fortune 500 company, whether you're doing business on Main Street or Wall Street, establishing your business online gives you the presence and image to compete at every level.

Put Your Best Foot Forward - Your website can reinforce or replace your corporate print material and work 24/7 to promote and sell your products and services. Unlike print brochures, catalogs and other static media, your online information can be enhanced on the fly, allowing you to adapt to rapid changes in business climates, inventory, customer needs or to your competitors.

Get More Satisfied Customers - An online presence will allow you to provide your customers or prospects with immediate answers to their questions without their waiting for your physical storefront to open, being placed on hold, or awaiting delivery of your company brochure. Saving your customers time in turn saves you the exorbitant cost of print advertising design, manufacture and mailing - and possibly the cost of losing your prospect during the wait.

Reduce Operating Costs - You can sell your products and services online and automate responses to customers without the need for additional sales or customer service staff.

Minimal Investment, Higher Returns - Whether you build your website yourself, purchase a low-cost template or get a custom design by a professional designer, a successful website produces a higher return on investment than any other medium. Consider the cost of a website compared to the expense of an ad in the Yellow Pages, print marketing materials or the additional staff required to offer round-the-clock service, and you'll find that a website can offer your business greater exposure, savings and profit potential than other methods for only a fraction of the price.

The fact is that the world of online commerce is thriving and if you're not there yet you should be - to ignore this trend is nothing short of committing business suicide. To help you get there I'd like to share a few important steps and tips to make your trip to the World Wide Web a success:

1. Know your reason for going online. Whether it's to replace your company brochure, sell your products and services or lend credibility to your business, knowing your purpose will help you achieve your goals and objectives faster.

2. Hire a professional web designer. Of course you can attempt to build your website yourself or rely on your friend's nephew, but having an amateur website will only hurt your business. It's not the image you want to portray to prospective customers and it certainly won't give your business the credibility it needs to compete.

3. Select an appropriate domain name. Your domain name is your online address; the easier it is to remember the better for business. Keep it simple and make sure it appropriately represents your business. I suggest using your business name if it's available.

4. Get the right hosting provider. Your hosting or Internet service provider will give you the space you need to put your business online. Make sure they have at least 99% uptime, because whenever your host's servers go down your website will too, potentially costing you business. Make certain they offer 24/7 customer support so you don't waste excessive time troubleshooting.

5. Find a happy medium between copy that sells and keywords. Installing the right keywords may make your website more appealing to search engines, but remember that your text is also being used by your prospective clients to decide if you're the right choice. Hire a professional copywriter if necessary.

6. Market and promote your website. Once you've successfully taken your business online, it's important to promote and market it effectively to reach the 2 billion-plus users on the Web. You can do so by submitting your site to online directories, optimizing your site for search engines, gaining top search engine placement using pay-per-click, and placing your web address on all marketing collaterals including business cards, direct mail, email signatures and more.

About the Author

Nicole McCullum is the Director of Business Development for Captivate Designs (http://www.CaptivateDesigns.com) a leading Web and Graphic Design and Internet Marketing firm dedicated to helping small and mid-size businesses achieve online success. You may reach her at Nicole@captivatedesigns.com .

Best tips to improve your web site by usha rani

Content information rules

The most significant thing to remember about well-liked web sites is that they should always be rich in content.

First impressions matters

You first need to think about the communication you are sending to your own customer. The first page of your web site needs to be of brief description of your website. You page should not be too busy - attract visitors to dig deeper into your web site through the use of appealing text and attractive graphics. If you are serious about your business through website then purchase your own domain name and don't use any "free" hosting service.

Design your sites and not the pages

Your first concern needs to be the site's complete design. When you are starting to design a new site from scratch, you can try to make a design, which would make sense to users, has a reliable look and feel, and is not too difficult to expand in the near future. The uniformity of design of a site is one of the factors, which differentiate amateur sites from qualified ones.

Get around easy

Your viewer should be able to easily navigate to any required page in your web site from one page to another page. It's again significant to link in a reliable, well thought out manner so that the users could learn to navigate. Have clear links on your pages and, if you are selling a product, make it trouble-free for people to purchase it! Show your business name; address, phone number and other E-mail address on every required page. Invite customers to get in touch with you with their questions and comments or feedbacks. Add links to other sites only when it is actually required, or on a particular links page at the end of your site. You desire visitors to go through your site before moving off to another!

Be a stranger

Once you are done with your web site outline, view it in other browsers. Does it look like you required it to look?

Keep it current

Come up with new reason for people to surf through and revisit your pages and suggest them to their friends. This could be in series of articles, tips, a daily cartoon, or other interest catching event. The words most probable to draw visitors are: Free and Special. Be sure you really offer something of worth if you use these words!

About the Author

Usha Rani is a Copywriter of Vancouver Web Design. She written many articles in various topics.For more information visit: Web design Vancouver. contact her at atomic55.net1@gmail.com.

Search Engine Optimization and a New Meta Tag

Yahoo is now recognizing the “NOYDIR” meta tag. They have added the NOYDIR meta tag for the sole purpose of allowing web site owners control over what our free indexed listing display.

Yahoo has been pulling web site listings from the open directory for many years now. The Open Directory data base is web site content that has been added by human editors (DMOZ.org). When you do a search for a keyword, you will see very detailed results and very short results. The short results are from the open directory data base and do not reflect the information in your title, description, and keyword meta tags.

Yahoo came out with a new meta tag that would dismiss the content in the open directory data base "NOYDIR" and index the meta tags in the web page instead. Now, web masters and search engine marketing experts can finally take control of what is displayed in the free listings.

You may be getting great placement in Yahoo’s free listings but if the information displayed doesn’t do your web site justice, you may not see much web site traffic from it. Add the NOYDIR meta tag today. Google, MSN, and the other major engines do not recognize this tag and your results will not be affected in these engines.

SEO the Waiting Game of Search Engine Marketing

As a professional Search Engine Marketer, I have tried every ethical optimization technique available to try to achieve top search results. Some work well and others don’t show any sign of improvement in ranking once completed.

What I have come to realize is that search engine optimization and good ranking take diligence and lots of patience in achieving great Search Engine positioning.

You can have the right keywords, the right met tags, quality page content, great back links, and submit to engines regularly. There is not magic wand you can wave to see your listing suddenly blow your competitors site off the map and get you in that top spot.

A new site can take anywhere from 1-6 months to show up in the search engines with the right SEO techniques. Existing web sites can take anywhere from 1 to several weeks for the adjustments you made to show the new positions.

Each search engine will update its data at different times. Google may index your site data within a week after you make your adjustments and take another week to shift your position for the keyword. MSN may take 1-2 weeks to index your data and your update your new positioning. Yahoo can take up to a month to update you web site data and positioning. Be patient it will happen.

I recommend optimizing your sites with the time frame in mind. If you advertise holiday specials, then you need to optimize you specials page in advance to target the holiday keywords.

Your Search Engine Marketing Strategy should be part of your overall Search Engine Marketing plan. If you have available funds, pay for paid inclusion or pay per click advertising for the keywords you wish to target while you are waiting for the natural placement to occur.

When you start to get great placement in the free ads area, turn off the pay per click ads for those words. Now you’re getting free traffic.

Remember free placement does not happen over night. You have to be patient, do your work, and make sure your information is relevant to what you want to list for in searches.

by Shawn Hickman

Choosing a Web Designer the Easy Way

by Steven Gardner

When you choose a web designer, there are many things that you need to be aware of and that need to be taken into consideration before you make a decision.

To some extent, the ability to work successfully with your web designer is sometime as important as their actual skill in being able to deliver the project.

A web designer that is skilled in what they do but is a pain to deal with can make the whole process frustrating and not worth the money being spent, especially if you have an emotional attachment to the project (which you should have being the one supplying the money and motivation)

That relationship can be worth a large proportion of the contract. However, there are some key things you need to consider. Be careful in what you get for your money. Some possible pitfalls you may want to check on

Obviously what do you get for your money

What is included? Design, Content, Search Engine Submission, Search Engine Optimization (SEO), Graphic Design, Updates? You need to get these details so you can compare your quotes against each other. You also need to quantify some of these things in terms of quantity, hours, numbers search engines submitted to etc.

How easy is it to incorporate your branding

Some template sites are hard to blend a logo or colours into them, be wary of template driven website companies, some of these people are skilled enough only to change the text on a template. Some designers design their sites from the ground up incorporating all of you design elements in their design. These companies offer the most flexibility.

How reliable is the services provided

With hosting and email, too much down time can make the whole experience unworkable. You don't want to have to change hosts after six months because your designer has provided you with a poor host. Some people rely heavily on email and these are the people that need to choose carefully so their business inst impacted.

What are the costs for making changes later on?

Updates and maintenance on your site is something that will eventually happen, even if you don't change the content frequently (see the Making Your Site Super Sticky Article for the benefits of this) you will eventually change some content and so you need to know what it will cost over a year.

Hidden costs

Make sure common things (like search engine submissions) are either not included or are an extra cost. Some key things can be omitted to keep the price down. Make sure you don't get sold short. An important one...is the web designer doing the job part time Are your web designers doing this as a full time job? Some designers are working during the day and then web designing at night. A lot of designers started out this way, but it can cause issues when you need something done and they don't do the job from 9-5.

If all these things check out then you have found someone who you can work with and provide you with a service that will get you your desired result.

Remember; choose a designer with the right skills, but also one you believe you can work with on an ongoing basis. Build a working relationship that will benefit you both and your web project will benefit as well

Steven Gardner runs DeepWeb Web Design, a web design business that caters to all businesses looking to get an edge with their presence on the Web, providing web design, maintenance and consulting services. You can find him at www.deepweb.co.nz

The Art and Science of Webpage Building

Webpage building is partly an art and partly a science. Art comes into play when you want to create websites that are visually pleasing. Science is also important because you need to understand the method that goes into building pages that are optimized properly for search engines.

If you want to make your own website that stands out among the many competing sites on the web already established, you will need to keep the art and science of webpage building in mind at all times. In other words, you need to create websites that are search engine friendly and user friendly all at the same time. Here are a few specific tips that will help you through the process:

Make the Site Easy to Navigate Today's web visitors are impatient and more than a little finicky. If they come across a website that is hard to navigate, they'll log off and go elsewhere. This is extremely important to keep in mind during the webpage building process. The site should be easy to navigate and should be set up so that the user does not get trapped in one section. If they hit the back button, it should take them back to where they were. When you make your own website, you will also want to put a link to the home page on every other page you create.

Watch Out for Broken Links Nothing is more frustrating to a user than clicking on a link that doesn't work. When you create websites, you should periodically review all of your outgoing links to make sure that they actually go somewhere. While this won't be something you need to do every day, it should be something you take care of once a month and during the initial phases of the webpage building process.

Keep Content Fresh If you want to make your own website, but don't want to keep updating it with new content, you might want to rethink the idea altogether. The only way to create websites that stay fresh and keep visitors coming back for more is to consistently update the site with fresh content. If you have the same old stuff on your site from month to month, visitors will notice and so will the search engines. Webpage building is an ongoing process. Anyone who tells you differently is lying.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements.

Simple Website Design Principles for Internet Marketing

An essential element of the success of any Internet Marketing campaign is the ability to not only generate traffic to your Website, but capturing the interest of the visitor once he's on your site. The are a number of techniques that the best Internet Marketing Strategies employ to ensure that their Website Design encourages a user to linger.

To a great degree all Internet marketing strategies - article marketing, blogging, search engine optimization and email marketing, depend on the quality of your Website design to close the sale.

As you design and continually refine your Website, maintain constant focus on what you are trying to accomplish, what message you are trying to communicate. All the principles in the world are worthless without vigilance to your ultimate objective.

Here are five fundamental rules of thumb to observe to make sure your Website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable Website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "I'm outta here"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

If you analyze every aspect of your Website Design and ask the question - 'does this contribute to my ultimate objective?' - you're Website should evolve into a significant contributor for your Internet Marketing efforts.

About the Author

by Michael Saunders

Designing Your Web Site for SEO

When designing your web site with search engine optimization in mind, you must remember to leave plenty of room for keyword relevant content.

What is keyword relevant content you ask? Keyword relevant content is content that has keywords relevant to your companies business that people are searching for in the search engines spread through out it.

The search engines crawl web sites continuously looking for sites with the most relevance keyword content to index and place in the top positions. When you do a search for a product, you expect the most relevant results to show up and the only way search engines stay in business is by providing the best possible results available.

Go to your competitor’s web site that is placing well for a particular keyword you are trying to place with. Count how many times you see that keyword listed throughout the web site. Most of the time you will see the sites with more keyword content doing better than sites with little to no content.

Also, make sure you use the same keywords in your metatags and page content. This will confirm the relevancy with the engines as they count your keywords in your title and description tags along with the keywords in your page content together.

Remember the most important rule about optimizing for your site. If your customers don’t understand what you services are, then getting traffic to your web site is completely meaningless. Add enough content to make your site relevant to the search engines but make sure it makes since to your visitors, after all that is what your in business for.

Have fun and be original.

By Shawn Hickman - Internet Marketing Manager
source: Web Solutions of America

Web Site Design and Choosing the Right Web Design Company

It’s been several years since you had someone design your company web site and now it’s outdated. You are losing business to competitors that have quality designed web sites with great layout and navigation. This may be your first company web site and you want to make the most of your money and time.

How do you choose a quality web design company that will understand your companies’ objective for designing or redesigning this web site?

First, you need to answer a few questions.

What is your budget and time frame for completing the web design or redesign project?
Are you going to be using original content and pictures for building this web site?
If this is a website redesign, are you planning on getting updated images and content for this new look and layout or will you need the web design company to supply them for you?
Does any one at your company have basic editing skills and will they be able to update the website content or will this be an ongoing job for the web design company you hire?
Are you looking for a local web design company?
Do you already have an idea of your web design colors, layout, and navigation?

Knowing the answers to these questions, will help you when you locate the right web design company.

Now it’s time to find the right web design company for your needs. Go to Google and search for local web design firms and you will see how many results show. Take “web design orlando” for example: Results 8,860,000. Wow, there are a lot of results for “web design orlando”.

Don’t panic, you will probably find a company that can do the quality web design work you need in the first 50 results. Quality web design firms will have a portfolio of work online that will show an example of their custom web design work. Start at the first web design result on work your way down.

Examine the portfolio to see if there is anything equivalent to the web design layout you are imagining. You will be able to tell immediately if this web design firm is right for your company and its look and feel. Find out how long they have been in the web design industry and compare that to how many quality web sites they have designed in that time.
If this is a redesign, find out how many web site redesigns that have completed and ask to see the web site before and after the redesign.

Find out if they have the staff available to work on your entire web design needs and that they know the programming necessary to complete the job in a timely manner. Ask for references, a top end web design firm will be glad to offer up references on the web design work performed. Most web design references will be glad to talk to you about the quality job your potential web design company did on their web site.

Depending on your web design budget, it may help to several quality web design companies to talk to. You will want to get at least 3 estimates and it never hurts to have more.

Remember, when it comes to your business and your companies exposure on internet, take you time locating a quality web design company. Your future may depend on it.

By Shawn Hickman - Internet Marketing Managersource: Web Solutions of America

Web Design Elements You Should Avoid Having on Your Site

As a web designer, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn't matter if you had the greatest product in the whole world -- if your website is poorly done you won't be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I'm talking about a "good design", I'm not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design -- accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Hence, I have highlighted some features of the worst web designs I've come across. Hopefully, you will be able to compare that against your own site as a checklist and if anything on your site fits the criteria, you should know it's high time to take serious action!

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and everytime a visitor browses to another page on your site, the background music starts playing again.

If I were your visitor, I'd just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site -- users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2) Extra large/small text size

As I said, there is more to web design than purely graphics -- user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it's illegible you won't be selling anything!

3) Popup windows

Popup windows are so blatantly used to display advertisements that in my mind, 90% of popup windows are not worth my attention so I just close them on instinct everytime each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen.

Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor's screen. Your website loses its function immediately!

In concluding this article, let me remind you that as a webmaster your job is to make sure your website does what it's meant to do effectively. Don't let some minor mistakes stop your site from functioning optimally!

About the Author

Copyright (C) 2007 Rolf Olsen, All Rights Reserved. Rolf Olsen is a web desiger and Director/Sales Manager of http://www.affiliategrand.com. Download 22 Photoshop Action Scripts and Get 37 Listbuilding Secrets with Private Label Rights, Free. http://www.affiliategrand.com/cover_design

What is Google Adsense?

What is AdSense?

AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different.

AdSense (Google's advertising program) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites. These advertisements are either text advertisements or image based advertisements. Of course, the website owners need to enroll to the AdSense program through Google's website (https://www.google.com/AdSense).

Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must follow while pasting this scripting code).

This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). When people visit your website they are able to see these advertisements. Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions.

For people who want to advertise their products and services through the Google AdSense system, it's just a matter of signing up through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense.

These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic to their website; hence fulfilling their purpose of advertising.

About the Author

Dennis Koray helps anyone serious about building financial freedom from home. He uses a 100% generic internet marketing system that will teach anyone how to make money online. For more information visit. http://www.denniskoray.ws

RSS Feeds and Search Engine Optimization

I have been asked many times if adding RSS feed content to your web site helps improve page rank and web site placement in the free search listings. First we have to look at RSS and if it’s right for your web site.

RSS is basically Really Simple Syndication written in XML code. It allows a script to run in a RSS Reader or on your website that allows updated content that you subscribe to automatically become up to date as soon as it is published.

The great thing about this is that you can always have fresh content on your site without having to do any updating or babysitting.

Search engines have been known to eat up RSS feed content on web sites. They love to deliver new information to visitors. One thing to remember is that the feed must be displayed in HTML format. Search engine spiders do not read java script as plain text, so it is essential to better placement that HTML code be placed in your site instead.

There are several programs that do all the hard work for you. RSS Equalizer is easy to install and lets you customize your feeds to fit your particular subject content you need. It all works on your web server backend. You log in, set up the categories of feed you want, test them, and place them on your site. No need to update, it’s all automatic.

Next, does your site have an area that you can ad RSS feed content to? You can ad some to the home page. In the setup, you can set how many topics you want listed on a page.

It is only relevant to the engines if the keywords you are trying to place with also reflect in the RSS content. So the keywords must be in the title tag, keyword tag, description tag, page content, and RSS feed content for best results.

Try testing a secondary page that is not your home page. Optimize your web site for best placement, and then add the RSS content. MSN will pick it up very quickly, Yahoo, and Google will be soon to follow. If certain content doesn’t work, go back to the sites where you pulled the RSS feeds from and see if there is more keyword relevant content.

For example you can pull an SEO related feed that will have SEO in every topic. Ten topics to the feed, that’s 10 keywords added to your page content.

Keep an eye on it for the first few weeks. If it is getting you into the listings, you are doing great. You have a robotic editor keeping your site in great position.

Good luck and have fun not matter what you do.

By Shawn Hickman - Internet Marketing Manager source: Web Solutions of America

Article Source: http://EzineArticles.com/?expert=Shawn_M_Hickman

Need of Custom Web Site Design

By Mark Colins

A custom website design is an integral part of how a Business or company may be perceived online. An accurate reflection online means achieving that important sale or a true representation of the services provided by the company.

Some advantages of custom website design are: Provides a look and feel that is particular to a firm and company. At economical cost, Site will be tailor-fit to exact business needs of the company. Viewers will get a more focused experience of the company, thus creating a marked impression on them, that might greatly benefit the company.

Custom Website Design Strategies: Custom website designing takes much more than just programming expertise and technical skills. It involves strategic thinking, analysis of needs and audiences, advanced planning, graphic design and strategic marketing expertise.

Some points to be considered while designing are:

Navigation: This is the most essential part of every website design. Proper navigation helps the website design in two ways. Firstly, it facilitates the smooth movement of the visitors throughout the website design. Secondly, proper navigation helps the search engines to index the website effectively. It can get the information of all the pages to be indexed thereby giving high ranking to those website design.

This is the reason all the website design must have a proper 'Sitemap'. Design of Home Page: The design of the home page of the website should be made very professional looking, and eye catching as the visitors see that page upon landing to the website design. Contents: Contents are the most important part of every website design since the visitors to the website design goes through the contents in order to get the information website.

That is the reason why it is essential that the contents of the website design must propagate the goal of the website properly. Consistency: The website design must be consistent. This is the reason that most of the website designers are using CSS so that the entire website design can give a consistent 'look' and 'feel'. Flash Techniques: Better flash techniques have also been discovered and employed in the past several years, leading to greater effectiveness of flash sites, and faster upload speeds.

Sites that employ flash now have a more professional look and feel to them, and flash is used often now in the construction of online videos and games those appear on sites and educates and entertains visitors. Hosting: The website hosting is also an important website design strategy as because good hosting decides the fate of the website design. The website host must be secured and it must be error free.

About The Author
Mark Colins writes articles on custom web design, web site design, e-commerce web design etc. and you could get more info about web design tips from him by contacting on the email mark.colins@gmail.com

Advantages of a Professional Web Design vs Doing it Yourself

By Gabriel J. Adams

Your website says a great deal about you and your business. It can make the difference between making a sell and the consumer using another website for their purchase. It is quite possible to design a website on your own, but it isn’t always the best choice.

A professional web designer has insight about what consumers are going to focus on and how to set your site up to offer them exactly what they are looking for. They are also very skilled in how to promote various aspects of your website to help you generate even more sales.

Having a professional design your website generally means you won’t have to spend so much of your time focusing on this aspect of the business. Websites continually need changes and updates so you can see how that will eat away at your time. This means the navigation tools will often need revamping to keep up with such changes. A professional web designer is an expert in making everything fall into place. You want the consumer to be able to click and access on your website without having to consider how to make it happen.

A professional web designer does cost more than doing it yourself, but you can avoid common mistakes that plague do it your self website projects. A huge issue is the scripting of the website. It takes more than good spelling and grammar to make it interesting and attractive to the consumer. Graphic designs look great, but do you know how they affect the consumer? It may attract their attention but if it takes too long for the graphic to open they will likely move on to another website."

You can avoid both of these issues by placing your web design needs into the hand of a professional web designer.

About The Author
Visit National Web Design for a professional web design for your business: National Web Design

Getting Listed The Waiting Game of SEO

Getting your site listed for the right keywords takes lots of hard work and time.

We have all done the research, wrote the right page content, submitted our site to the search engines, placed the right meta tags in the pages and waited to see if our hard work has paid off.

It has been over a month and we are starting to see some results, although not where we would want to rank, we are getting listed and that is more than before. So we adjust our title, description, and content tags and wait.

Now a second month has past and now we are seeing significant placement on some of our more targeted search terms. Not Bad. Again, we look at our competition and where they are and when they were last indexed by the engines taking notes on any improvements they have made to their sites since the last update. Oh, I found some more areas that could use some extra care and SEO.

Now that I have my site well optimized, it’s time to get fresh content onto the site. It’s time to write a few articles emphasizing my expertise in search engine optimization. This allows me to add fresh content and to also place quality keywords relevant to my website through the webpage.

Now I resubmit to the search engines alerting them that I once again have new content to index. Another month goes by and the more generic terms are showing significant placement.

Success, I have optimized my web site for great results.

The key is to continue adding great content, watching your competition, and keeping the search engines aware of your every update.

Best of Luck…

Keyword Optimization - We All Want To Do It a Little Better

By Mal Huddleston

Keyword research is one of the most important tasks when building your web site. Your keyword research will help you increase search engine traffic. It will help you determine your content and menus. Don't bother with web search engine submission until you have optimized your site completely.

It is important not to abuse the service granted you by the search engines. Try to trick them with silly games, and more often than not, you will reduce your chances of success. Search Engines are continually trying to find ways to better their results. That helps them sell their product, as much as it helps the users.

Try to optimize your page for just a few words or strings, concentrating on a single one for each page. As an example, view the page source of this page (sorry, example deleted for compliance. If you are clever, you may work out where to find it.), and do a word search for "Keyword Search Strategy". The main keyword string for this page. Notice it has been used ten times, and placed strategically throughout the page. Not too much, and not too little.

Firstly you must use the keyword in the "Title" of the page. Then you must place it at the start of your "Description" metatag, next use it as the first "Keyword" in the keyword metatag then place it in the page heading. The main thing about using your keywords and building your content around them is to stay relevant. Don't try to say everything on the first page. Try to build each page around a specific topic. You will use your menus to guide your users through your information in an orderly way.<

What about searching for a list of keywords or search engine requests that other people are using. This search engine tool from Overture, the "Keyword Selector Tool" at http://inventory.overture.com/d/searchinventory/suggestion/, shows you "Related searches that include your term" and "The estimated number of times that term was searched on last month". When you find a "Keyword String" that you like, enter it at "Google" to see how much competition you have for that topic.

For example, - Ecommerce Site Builder - brings back a total of 11,400,000 pages with those words. If you place inverted commas around the term like this, "Ecommerce Site Builder", Google brings back a total of 15,100 pages with that particular string. That is 15,100 pages with information about "Ecommerce Site Builder". A bit of competition, I would say, but it is a great tool for Keyword Optimization.

To explain the advantage of keyword strings, as opposed to single keywords, a search for - Keyword - brings back a total of 461,000,000 pages relating to that keyword. - Keyword Metatag - brings back 1,010,000 results and adding the inverted commas reduces that number to 815 results. That means the results for the complete string, and not just the words found singularly. Now enter "Keyword Metatag" in the Keyword Selector Tool and you will find 687 searches were made for this last month. That is only 1.2 pages of supply for every search for that keyword combination. A great ratio of supply and demand, if you can find it.

You do not need loads of keywords for every page. You need to discover the keywords with the best potential. Then build your page content around them. You can use combinations of words generated from the best two or three keywords you find, while concentrating your efforts mostly on the main one. This will eventually improve your overall search engine keyword ranking. Make sure to use relevant keywords for each page. You could also download this free software from Softnik Technologies, "Good Keywords" found at http://www.goodkeywords.com/. It includes several tools to help you obtain a good set of useful keywords.

Created by Mal Huddleston -- Copyright 2006 Ecommerce Site Builder

Mal Huddleston from Ecommerce Site Builder has developed the free e-book, the Twelve Point Plan, an overview of the major steps required to build and promote an Ecommerce Web Site solution. Ecommerce Site Builder aims to educate you about ecommerce systems, show you tools that will help you, and investigate the main components required to make a successful web site. You will then make a more informed decision about the solution that best suits your needs.

Article Source: http://EzineArticles.com/?expert=Mal_Huddleston

Web Design As Work Of Arts by ba

This leads to over my thinking the project and causes delays in completion to starting over and over ahead. I have been knowledge to be guilty of this time wasting practice but I have develop a procedure that allow me to avoid this major PITFALL of all graphic designers here.

Hopefully this sharing techinque will assistance of you so that your valuable time and save may be more productive and profitable. The very first step you must take is to be absolutely clear as to what your customer desires in a design! This involves communicating with that customer CLEARLY what you need to know before you begin. I use a list of basic questions that I pose to all my customers.

Web Design ...

1.What the customer's idea is for the design? 2.Be used as a LOGO? (reflective of business or personal site) 3.Be used as a BACKGROUND? (static or automated) 4.Preferred size, shape and colors to making a web site?

Some customers will not have any input here but allow the designer total freedom of creating the design.

About the Author

http://designweb.blogspot.com http://websdesigner.blogspot.com http://netdesigner.blogspot.com