Keyword research is one of the most important tasks when building your web site. Your keyword research will help you increase search engine traffic. It will help you determine your content and menus. Don't bother with web search engine submission until you have optimized your site completely.
It is important not to abuse the service granted you by the search engines. Try to trick them with silly games, and more often than not, you will reduce your chances of success. Search Engines are continually trying to find ways to better their results. That helps them sell their product, as much as it helps the users.
Try to optimize your page for just a few words or strings, concentrating on a single one for each page. As an example, view the page source of this page (sorry, example deleted for compliance. If you are clever, you may work out where to find it.), and do a word search for "Keyword Search Strategy". The main keyword string for this page. Notice it has been used ten times, and placed strategically throughout the page. Not too much, and not too little.
Firstly you must use the keyword in the "Title" of the page. Then you must place it at the start of your "Description" metatag, next use it as the first "Keyword" in the keyword metatag then place it in the page heading. The main thing about using your keywords and building your content around them is to stay relevant. Don't try to say everything on the first page. Try to build each page around a specific topic. You will use your menus to guide your users through your information in an orderly way.<
What about searching for a list of keywords or search engine requests that other people are using. This search engine tool from Overture, the "Keyword Selector Tool" at http://inventory.overture.com/d/searchinventory/suggestion/, shows you "Related searches that include your term" and "The estimated number of times that term was searched on last month". When you find a "Keyword String" that you like, enter it at "Google" to see how much competition you have for that topic.
For example, - Ecommerce Site Builder - brings back a total of 11,400,000 pages with those words. If you place inverted commas around the term like this, "Ecommerce Site Builder", Google brings back a total of 15,100 pages with that particular string. That is 15,100 pages with information about "Ecommerce Site Builder". A bit of competition, I would say, but it is a great tool for Keyword Optimization.
To explain the advantage of keyword strings, as opposed to single keywords, a search for - Keyword - brings back a total of 461,000,000 pages relating to that keyword. - Keyword Metatag - brings back 1,010,000 results and adding the inverted commas reduces that number to 815 results. That means the results for the complete string, and not just the words found singularly. Now enter "Keyword Metatag" in the Keyword Selector Tool and you will find 687 searches were made for this last month. That is only 1.2 pages of supply for every search for that keyword combination. A great ratio of supply and demand, if you can find it.
You do not need loads of keywords for every page. You need to discover the keywords with the best potential. Then build your page content around them. You can use combinations of words generated from the best two or three keywords you find, while concentrating your efforts mostly on the main one. This will eventually improve your overall search engine keyword ranking. Make sure to use relevant keywords for each page. You could also download this free software from Softnik Technologies, "Good Keywords" found at http://www.goodkeywords.com/. It includes several tools to help you obtain a good set of useful keywords.
Created by Mal Huddleston -- Copyright 2006 Ecommerce Site Builder
Mal Huddleston from Ecommerce Site Builder has developed the free e-book, the Twelve Point Plan, an overview of the major steps required to build and promote an Ecommerce Web Site solution. Ecommerce Site Builder aims to educate you about ecommerce systems, show you tools that will help you, and investigate the main components required to make a successful web site. You will then make a more informed decision about the solution that best suits your needs.
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